Fred’s General Mercantile – Beech Mountain, NC

No trip to Beech Mountain is complete without a visit to Fred’s General Mercantile, a true mountain landmark and one-stop shopping destination located in the heart of Beech Mountain, North Carolina. Whether you are visiting for a ski weekend, spending the summer in the High Country, staying at a vacation rental, or living locally year-round, Fred’s has everything you need to make your time on the mountain easier, more enjoyable, and more complete.

Known as America’s Highest General Mercantile at an elevation of 5,049 feet, Fred’s is proudly located in Eastern America’s Highest Town, Beech Mountain, which sits at an elevation of 5,506 feet. Open 365 days a year, Fred’s serves skiers, snowboarders, vacationers, summer guests, second-home owners, and locals with the convenience, variety, and friendly service that have made general stores such an important part of small-town life for generations.

Step inside Fred’s and you’ll find the charm of an old-fashioned mountain mercantile with the convenience of a modern store. From groceries, snacks, drinks, clothing, gifts, firewood, ski rentals, and everyday essentials to local favorites and hard-to-find items, Fred’s is the place to stop before heading back to your cabin, condo, ski slope, hiking trail, or mountain home. It is the kind of store where visitors can stock up, locals can run into friends, and families can find just about anything they forgot to pack.

For many visitors, Fred’s is more than a store — it is part of the Beech Mountain experience. It brings together the history, hospitality, and community spirit of a classic general store while serving the everyday needs of today’s mountain travelers and residents. From the first-time visitor to the longtime local, Fred’s General Mercantile welcomes everyone with mountain charm, dependable service, and everything needed for a great stay on Beech Mountain.

Come see us on Beech Mountain. We’ve got it waiting for you.

Fred’s General Mercantile
501 Beech Mountain Parkway
Beech Mountain, NC 28604
Phone: 828-387-4838

Breakfast & Lunch Menus

Fred’s is also home to the popular Fred’s Backside Deli, serving delicious breakfast, fresh sandwiches, homemade soups, salads, beverages, beer, wine, and freshly made desserts. Guests can enjoy breakfast, lunch, or a casual mountain meal while relaxing on the deck in Fred’s wooded backyard. Whether you are grabbing a quick bite before skiing, picking up lunch after a morning adventure, or enjoying a laid-back meal with family and friends, the deli is a favorite stop on Beech Mountain.

Fred’s Backside Deli Hours
Breakfast: 7:30 AM – 11:00 AM
Lunch: 11:30 AM – 3:00 PM
Open Daily